) Privacy, Online Advertising and Marketing Techniques: The Paradoxical Disappearance of the User.

Professor of Technology and Society at Bangor University and Director of the Emotional AI Lab. My research focuses on emotional and empathic AI, AI governance, and the risks of AI-enabled manipulation and scams. Author of Automating Empathy (OUP, 2023) and Chair of IEEE 7014.1-2026.